Production quality gets you noticed.
Strategy gets you paid.
Strategic photo and video for outdoor and adventure brands, built around your business goals, not just the shot list.
Most outdoor brands are stuck choosing between content that looks right and a process that runs smoothly.
Don’t settle for rushed shoots, vague deliverables or a creative team that disappears after the invoice.
Callaghan Projects runs them both: the visuals and the plan behind them. So you get assets that perform, and a process you don't have to manage yourself.
Services
Stills that close the sale before you do
Product and lifestyle photography built for how outdoor brands actually sell.
Motion that moves product, not just views.
Short-form video and campaign content, shot to convert, not just to look good.
Strategy that makes content pay for itself.
Planning that decides what a shoot needs to accomplish before a single frame is shot.
Our Process
Three steps. No guesswork on either end
The same rhythm every time, so you always know what's next and how your brand gets there.
01
Discovery Call
We map the brand, the goal, and what "great" looks like before a single asset is planned.
02
Shoot Planning & Research
Location, talent, shot list, logistics — locked down against the Montana terrain we know best
03
Finished Content Delivery
Edited, sequenced, and delivered ready to run — no raw dumps, no second round of guessing.
“Content typically falls short of what's promised. When it's delivered at the level expected, that's rare. We were very pleased with the outcome and the process.”
- Landon B., Marketing Manager, LUNO Life
Alpacas of Montana
5.23x ROAS on Meta, weighted across a year of testing.
A recurring production cycle — two competing pairs of video creative and 12 stills, every cycle — built to keep finding the next winner.
More than double the category average!
Video does the explaining you're not in the room to do.
Motion
A still image can only say so much. Video shows how a product actually works, in real conditions, before a customer ever holds it - which is what stops a scroll on paid social and moves someone from curious to convinced.
Stills
A single photo has to do a lot of convincing.
On a product page, in an ad, on a shelf, one frame has to show scale, texture, and use all at once, and still look like something worth paying for. That's a different job than a nice picture. It's a photo built to sell.
The work, in context.
A few of the projects behind the photos: what the brand needed, what we built, and what happened next.
Alpacas of Montana
A year of Meta creative built around real outdoor use and tested through paid social. ~5.2x ROAS on ad spend.
Recurring Photo and Video coupled with Meta Ads management. A recent campaign ran at roughly 8X ROAS
CMI Archery